Why invest in pro video editing software?
Trying to decide between free and paid software for your business? If you‘re new to video editing, we’re here to help you understand the benefits of investing in a high-end video editing solution.
Numerous options exist which offer some incredible tools and features. To help you, here are a few main points to guide your choice. It’s important to know how to choose the right program that suits your unique needs. Check out some of the top things to consider.
Video formats
- Different video cameras on the market have distinct recording formats. Determine what video file formats you'll record your footage to. Choose software which supports your video camera.
- Likewise, make sure the software can edit the formats of stock footage you may want to use.
- Avoid software which makes you transcode to a different format. Transcoding can cause errors or lost data, resulting in quality loss.
- Most free versions of editing software only support a limited number of common, consumer-oriented video formats.
- Professional software supports a wider array of pro formats.
Performance
- Cheaper software relies only on your computer’s CPU for video processing, often inefficiently, giving you choppy playback - and long render times when you go to export your video.
- Professional software also leverages your computer’s graphics card for additional power, taking advantage of hardware acceleration technology to enhance real-time performance and shorten rendering times for certain formats.
